Johnnie Walker Blue Label: Rare Discoveries, “Ichi-man taru ni hito taru no kiseki” [“The miracle of 1 in 10,000 barrels”] Johnnie W

Year: 2020

Type: Web Movie

Client: MHD Moët Hennessy Diageo K.K.

Brand/Unit

TYO's Staff

Producer: Shinichiro Ide

Production Manager: Seiya Konno

Comment

Johnnie Walker is a blended scotch whiskey, and the finest product of that label is Johnnie Walker Blue Label.

Last October, we visited Scotland with actor, director, and painter Eiji Okuda.

We toured a distillery and spoke with Jim Beveridge, the master blender who created Blue Label.

We present our newly realized appeal of Blue Label.

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