“Third” is a co-creation production team we newly launched in 2021. Our goal is to respond to our clients’ and society’s challenges with productions that move people’s hearts and promote behavioral change, thereby changing society.
Our producers are production professionals with varied experience in commercials, digital content, design, and events. They work alongside our clients to plan and produce the best possible content, which does not necessarily have to be video. Using our expertise and the network of high-quality content creation we have cultivated at TYO, we hope to work with our clients to discover narratives that best increase the number of happy people and will increase happiness in our society. We hope you will join us as we take on this challenge.
TYO Direct is a team dedicated to the creation of mail-order infomercials. These shows aim to convince viewers to call a phone number and place an order right away. The members of this team, who are all well versed in the art of persuading potential customers, can assist you from the planning stages with infomercials that make your orders line ring. The main producer is Atsushi Kasai
In response to the recent digitalization of advertising, we formed TYO Activation in 2017 as a team that focuses on producing BTL and TTL strategies that go beyond mass advertising. This team excels at horizontally integrated strategies that include not only commercials but also digitalization and event strategies, and recently they have also been working on novel content production strategies. They have won many awards, including the ACC Grand Prix and international awards for advertising. The main producers are Goki Sato and Sumire Hayashi
Pathfinder is a team that considers what TYO can contribute as value required for future society, formulating hypotheses for business verification and development. They work with various external partners in the fields of education, tourism, regionalism, and the arts toward a society that is sustainable and enhances people's quality of life. The team leader is Takayoshi Kishimoto
6F. Daiwa Akasaka Building, 2-14-5 Akasaka.
Minato-ku, Tokyo. 107-0052