Pantene, “Otenki torītomento de, donna tenki demo, #HairWeGo!” [“Weather treatment means that no matter what the weather, #HairWeGo!”]

Year: 2020

Type: TVCM

Client: Procter & Gamble Japan Co., Ltd.

Brand/Unit

TYO's Staff

Executive Producer: Tadashi Umazume

Producer: Ken Onodera

Production Manager: Daisuke Washiyama.

Comment

The “Whatever the weather!”

project concept was expressed in a cute worldview by the director, Koichiro Tsujikawa.

There were several cuts, but we had a set long enough to get everything in one shot.

It was a project that made me wish there were studios in Japan with a bit more length.

I liked Kasumi Arimura’s movements and the simple but symbolic set. (Producer: Ken Onodera)

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