Pantene, “Otenki torītomento de, donna tenki demo, #HairWeGo!” [“Weather treatment means that no matter what the weather, #HairWeGo!”]

Year: 2020

Type: TVCM

Client: Procter & Gamble Japan Co., Ltd.

Brand/Unit

TYO's Staff

Executive Producer: Tadashi Umazume

Producer: Ken Onodera

Production Manager: Daisuke Washiyama.

Comment

The “Whatever the weather!”

project concept was expressed in a cute worldview by the director, Koichiro Tsujikawa.

There were several cuts, but we had a set long enough to get everything in one shot.

It was a project that made me wish there were studios in Japan with a bit more length.

I liked Kasumi Arimura’s movements and the simple but symbolic set. (Producer: Ken Onodera)

Other Works

Chivas Regal Takumi Reserve 12-Year-Old – “Taste” Version

Client PERNOD RICARD JAPAN K.K.

Type Web Movie

Brand / Unit

Central Japan Railway, “Sō da, Kyōto ikō Autumn 2025: Tofukuji Temple” [“I know, let’s go to Kyoto Autumn 2025: Tofukuji Temple”].

Client The Central Japan Railway Co.

Type TVCM, Web Movie, Event

Brand / Unit

Benza Block Premium DX 2025

Client Alinamin Pharmaceutical Co., Ltd.

Type TVCM, Web Movie

Brand / Unit

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We warmly welcome your inquiries for video production, including commercials and corporate videos. Let's collaboratively transform your message into 'resonating' content, beyond just video. Don’t hesitate to contact us for an overview and latest examples of TYO's content solutions.

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