Central Japan Railway, “Sō da, Kyōto ikō: 25shoka Shitsurae to Shinryoku” [“I know, let’s go to Kyoto: arrangement and fresh greenery”].

Industry: Travel, Tourism & Transportation

Client: Central Japan Railway

Agency: JR TOKAI AGENCY CO.,LTD. / DENTSU INC.

Brand/Unit

TYO's Staff

Producer: Takehisa Asahina

Producer: Dai Matsumoto

Production Manager: Kimiko Ryu

Production Manager: Akane Sato

Comment

website：https://souda-kyoto.jp/other/summer2025/

JR Tokai’s new commercial for the “Let’s Go to Kyoto” campaign is now complete. This time, the theme is “decoration and fresh greenery,” conveying the charms of Kyoto in early summer.
In Kyoto, the culture of “decoration,” in which living spaces and decorations are arranged according to the changing seasons, is cherished and passed down from generation to generation.
Set in a traditional Kyoto townhouse and Myoshinji Temple, the commercial allows viewers to enjoy the decorations of early summer and the beautiful fresh greenery from the perspective of a traveler.
(Producer：Dai Matsumoto)

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Client Central Japan Railway Company

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Type TVCM

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