Takaharu Hatori

Senior Executive Board Director / Senior Executive Producer

We engage in a wide variety of projects, including television commercials, web movies, graphics, music videos, DVDs, television programs, and art installations.

Award

Uniqlock by Uniqlo
Cannes Lions 2008 – Titanium Lions – Grand Prix, One Show 2008 – Interactive – Grand Prix, 2008 Clio Awards – Grand Prix

Honda, “Makeru mon ka” [“Losing is not an option”]
2012 52nd ACC CM Festival, TVCM – Grand Prix, 50th Galaxy Grand Prix for Best Program

NHK “Design Ah!”
72nd Peabody Award, Good Design Grand Award

Uniqlo Ultra-light down + Heattech
2012 52nd ACC CM Festival, Marketing Effectiveness, Grand Prix

Takarajima-sha, “Shinu toki gurai suki ni sasete yo” [“At least let me do as I wish when I die”]

The 32nd Yomiuri Advertising Awards Grand Prix, The 64th Asahi Advertising Award, Asahi Shimbun Readers’ Awards, Tokyo ADC Award

Coca-Cola (Japan) vending machines “Sarigenaku, mirai: Shōtengai” [“Slipping into the future: Shopping arcade”], “Sarigenaku, mirai: Umibe” [“Slipping into the future: Seaside”], “Sarigenaku, mirai: Tsūgakuro” [“Slipping into the future: The road to school”]

2021 61st ACC Tokyo Creativity Awards (Film) Bronze

Work

Seibuen Yuenchi, “Emosa irodoru natsu no yuenchi” [“Summer amusement park colored with emotion”]"

Client Seibu Railway Co., Ltd.

Type TVCM

WinTicket, “Donichi no yoru wa keirin” [“Saturday and Sunday nights are for bicycle racing”]

Client WinTicket, Inc.

Type TVCM,Web Movie

WinTicket, “No risuku haipā ritān” [“No risk, hyper return”]

Client WinTicket, Inc.

Type Web Movie

Seibuen Yuenchi, “Hontō ni atta Zenitendō” [“Real-life Sentendō”]

Client Seibu Railway Co., Ltd.

Type TVCM

Seibuen Yuenchi, “Emosa afureru yūenchi” [“An amusement park overflowing with emotion”]

Client Seibu Railway Co., Ltd.

Type TVCM

Docomo, “Tsunagatteiru hito” [“Connected people”]

Client NTT Docomo, Inc.

Type TVCM

OCN Mobile ONE, “Zekkōchō” [“In fine form”]

Client NTT Communications Corporation

Type TVCM,Web Movie

Costa Coffee, “Oishii kōhī wa suki desu ka” [“Do you like delicious coffee?”]

Client Coca-Cola (Japan) Co., Ltd.

Type TVCM

WinTicket, “8-ji-han da yo, keirin shūgō” [“It’s 8:30, time for bicycle racing”]

Client WinTicket, Inc.

Type TVCM,Web Movie

Docomo, “Ojīchan ga sumaho ni kaeta” [“Granddad got a smartphone”]"

Client NTT Docomo, Inc.

Type TVCM

Taisei Group, “Kono te kara” [“From this hand”]

Client Taisei Corporation

Type TVCM

Bulk Homme, “Sā, kao wo agete yuke” [“Hold your head up as you go”]

Client Bulk Homme Co., Ltd.

Type TVCM

Premium Outlets 2021, “Shōchō” [“Emblem”]

Client Mitsubishi Estate–Simon Co., Ltd.

Type TVCM

Honda CIVIC “#RunForever”

Client Honda Motor Co., Ltd.

Type Web Movie

Coca-Cola vending machine, “Sarigenaku, mirai desu” [“We’ve slipped into the future”]

Client Coca-Cola (Japan) Co., Ltd.

Type TVCM

Fleece, “Kyonen to wa chigau fuyu” [“A winter unlike last year’s”]

Client Uniqlo Co., Ltd.

Type TVCM

Sylvanian Families Branding Movie: “Forever Your Family”

Client Epoch Co., Ltd.

Type Web Movie

Docomo, “Hitori de rihāsaru” [“A rehearsal for one”]

Client NTT Docomo, Inc.

Type TVCM

“Switch your sense, Hisense”

Client Hisense Japan Corporation

Type TVCM

Choi Makku, “Doraibu-surū no uta” [“Drive-thru song”]

Client McDonald’s Company (Japan), Ltd.

Type TVCM

ORBIS U, “Hada no naka wo meguru mizu” [“The water that travels through your skin”]

Client Orbis, Inc.

Type TVCM

Value Lunch, “Ogoru” [“My treat”]

Client McDonald’s Company (Japan), Ltd.

Type TVCM

Choi Makku, “Tōjō mayou” [“Appearance, worrying”]

Client McDonald’s Company (Japan), Ltd.

Type TVCM

Surface Web Movies

Client Microsoft Japan Co., Ltd.

Type Web Movie

ORBIS Defencera, “Uruoi wo nogasanai onna” [“A woman who doesn't let moisture escape”]

Client Orbis, Inc.

Type Web Movie,Other

NIKE, “Just Do it. Ugokidasu, sore dake” [“Just do it. Just get moving”]

Client Nike Japan, Inc.

Type Web Movie

Coca-Cola Vendors, “Sekai-ichi no kafe” [“The best cafe in the world”]

Client Coca-Cola (Japan) Co., Ltd.

Type TVCM

Torokeruto, “Torukeruto-ben, deai” [“An encounter with Torukeruto dialect”]

Client Meiji Co., Ltd.

Type TVCM

Dragon Quest Walk

Client Square Enix Co., Ltd.

Type TVCM

Dragon Quest Monsters Super Light, “5-shūnen oiwai” [“5th anniversary congratulations”]

Client Square Enix Co., Ltd.

Type TVCM

Honda interview with Wired Magazine

Client Honda Motor Co., Ltd.

Type Other

Hermès Women’s Universe

Client Hermès Japon Co., Ltd.

Type Event

UNIQLO Heattech, “Atarashī fuyu”[A new winter]

Client Uniqlo Co., Ltd.

Type TVCM

UNIQLO Roomwear Ultra-stretch, “Raunjiuea wo kiru” [“Wearing loungewear”]

Client Uniqlo Co., Ltd.

Type TVCM

Paradise City

Client Paradise Segasammy Co., Ltd.

Type TVCM

Dragon Quest Monsters, “Yon-shū-nen kōjō” [“Fourth-year anniversary prologue”]

Client Square Enix Co., Ltd.

Type TVCM

Honda, “Ōpun maindo bīkuru” [“Open-minded vehicle”]

Client Honda Motor Co., Ltd.

Type TVCM

UNIQLO Ultra-stretch Room Set

Client Uniqlo Co., Ltd.

Type TVCM

Honda Clarity, “Toshi to kuruma, debyū” [“City and automobile, debut”]

Client Honda Motor Co., Ltd.

Type TVCM

UNIQLO Steteco & Relaco

Client Uniqlo Co., Ltd.

Type TVCM

Hotto Motto, “Mayottara, kara-age bentō” [“If you aren’t sure what to get, get the fried chicken bento box”]

Client Plenus Foods Co., Ltd.

Type TVCM

Hotto Motto, “Kaikō, shōgayaki bentō” [“Encountering the ginger pork bento box”]

Client Plenus Foods Co., Ltd.

Type TVCM

Town Work, “Rappu batoru” [“Rap battle”]

Client Recruit Holdings Co., Ltd.

Type TVCM

Kashiwabara, “Daikibo shūzen, iinkai hossoku” [“Large-scale repairs, committee established”]

Client Kashiwabara Corporation

Type TVCM

Town Work, “Apuri kaihatsusha” [“App developer”]

Client Recruit Jobs / Recruit Communications

Type TVCM

Hyōketsu, “Atarashiku Ikō: Wadaiko” [“Let’s make a new start: Japanese drums”]

Client Kirin Brewery Company, Limited

Type TVCM

Unilever Jif, “Hābaru kurenjingu kea, hābaru shimai” [“Herbal cleansing care, herbal sisters”]

Client Unilever Japan Customer Marketing

Type TVCM

Honda Jade, “New-style Wagon”

Client Honda Motor Co., Ltd.

Type TVCM

Coleman, branding web movie, “Tomosō” [“Light it up”]

Client Newell Brands Japan G.K.

Type Web Movie

Mary and the Witch's Flower, “Atsuku kataru” [“Speaking heatedly”]

Client Studio Ponoc Inc.

Type TVCM

Monster Strike, “Akichi ni sennyū” [“Sneaking into a vacant lot”]

Client Mixi, Inc.

Type TVCM

Honda Power Products, “Pawā wa mirai da” [“Power is the future”]

Client Honda Motor Co., Ltd.

Type TVCM

UNIQLO Heattech Gokudan [extra warm], “Okyakusama no koe” [“Our customer’s voice”]

Client Uniqlo Co., Ltd.

Type TVCM

UNIQLO Heattech Gokudan, [extra warm] “Chakuyō jikkan” [“The feeling of putting Heatteck on”], Compilation

Client Uniqlo Co., Ltd.

Type TVCM

Ensemble Stars, Chiemi Blouson, “Ansuta no otoko wa 37-nin” [“37 Ensemble Stars Men”]

Client Happy Elements, K. K.

Type TVCM

Nichirei Toku-kara [special fried checken], “Toku-kara sensei, tōdan!” [“Prof. Toku-kara takes the stage!”]

Client Nichirei Foods Inc.

Type TVCM

Georgia Coffee, Emerald Mountain Series

Client Coca-Cola (Japan) Co., Ltd.

Type TVCM

UNIQLO KIDS

Client Uniqlo Co., Ltd.

Type Web Movie

Final Fantasy XV, A New Empire, “World Wide Guild”

Client Machine Zone Inc.

Type TVCM

Final Fantasy XV, A New Empire, “Dōdō tōjō” [“A grand entrance”]

Client Machine Zone Inc.

Type TVCM

Sekkisei, “Save the Blue”

Client Kosé Corporation

Type Web Movie

Tabi Suru Hyōketsu [traveling Hyoketsu], “Sekai to deaō, karamari” [“Encountering the world: Calamari”]

Client Kirin Brewery Company, Limited

Type TVCM

Hyōketsu, Atarasiku ikō, “Munenori Kawasaki”

Client Kirin Brewery Company, Limited

Type TVCM

Sony, “Dansu pātī” [“Dance party”]

Client Sony Corporation

Type Web Movie

“Seishun wa sumāto ja nai” [“Youth is not smart”]

Client Honda Motor Co., Ltd.

Type TVCM

Karada Sukoyaka Cha W “Kobachi no potesara” [“Potato salad in a small pot”]

Client Coca-Cola (Japan) Co., Ltd.

Type TVCM

Karada Sukoyaka Cha W “Han-chāhan” [“Half order of fried rice”]

Client Coca-Cola (Japan) Co., Ltd.

Type TVCM

Kashiwabara, “Manshon” [“Condominium”]

Client Kashiwabara Corporation

Type TVCM

Fuji TV Be with You, “Furutachi-san”

Client Fuji Television Network, Inc.

Type TVCM

Sumitomo Mitsui Card, “Rekōdo” [“Records”]

Client Sumitomo Mitsui Card Co., Ltd.

Type TVCM

Sumitomo Mitsui Card, “Akai doresu” [“Red dress”]

Client Sumitomo Mitsui Card Co., Ltd.

Type TVCM

Ensemble Stars, “Hikari to yami 2” [“Light and darkness 2”]

Client Happy Elements, Ltd.

Type TVCM

Nescafé Dolce Gusto Uji Maccha, “Kesshite nomenakatta, kuoritī” [“A quality you couldn’t drink before”]

Client Nestlé Japan Ltd.

Type TVCM

Takarajima-sha, Corporate Advertising, “Shinu toki gurai suki ni sasete yo” [“At least let me do as I wish when I die”]

Client Takarajimasha Inc.

Type Other

Motion Sonic Project 2016

Client Sony Corporation

Type Web Movie

Hyōketsu, Atarashiku Ikō, “Ken Shimura”

Client Kirin Brewery Company, Limited

Type TVCM

Honda Giorno

Client Honda Motor Co., Ltd.

Type Web Movie

“Design, Ah!” (television program)

Client NHK Educational Corporation

Type Other

Nissin Cup Noodle, “Obaka e no shissō” [“Sprinting to silliness”]

Client Nissin Foods Holdings Co., Ltd.

Type TVCM

Nissin Cup Noodle, “Obaka’s Daigaku Tera Sachiko” [“Fool’s University with Tera Sachiko”]

Client Nissin Food Products

Type TVCM

Nissin Cup Noodle, “Obaka’s Daigaku ni haru ga kita!” [“Spring comes to Fool’s University”]

Client Nissin Food Products

Type TVCM

Au × Hakuto, “Bokura wa minna uchū kyōdai” [“We’re all Space Brothers”]

Client KDDI Corporation

Type TVCM

Hyōketsu, Atarashiku Ikō, “Sakana-kun”

Client Kirin Brewery Company, Limited

Type TVCM

Hyōketsu, Atarashiku Ikō, “Sho Ayanokoji”

Client Kirin Brewery Company, Limited

Type TVCM

Karada Sukoyaka Cha W “Katsu-don” [“Pork cutlet on rice”]

Client Coca-Cola (Japan) Co., Ltd.

Type TVCM

Hyōketsu, “Kurisumasu chū” [“A kiss for Christmas”]

Client Kirin Brewery Company, Limited

Type TVCM

Honda Hybrid, “Hito to kuruma” [“People and automobiles”]

Client Honda Motor Co., Ltd.

Type TVCM

UNIQLO Summer Bottoms, “Tanpan!” [“Shorts!”]

Client Uniqlo Co., Ltd.

Type TVCM

Honda Shuttle, “Umi” [“Ocean”]

Client Honda Motor Co., Ltd.

Type TVCM

NTT Docomo iPhone, “Kanjō no subete, danjo” [“All emotions, man and woman”]

Client NTT Docomo, Inc.

Type TVCM

NTT Docomo iPhone, “Kanjō no subete, kazoku” [“All emotions, family”]

Client NTT Docomo, Inc.

Type TVCM

Nissin Cup Noodle, “Stay hot, meitantei” [“Stay hot, famous detective”]

Client Nissin Food Products

Type TVCM

Nissin Cup Noodle, “Stay hot, mō hitotsu no ai” [“Stay hot, other love”]

Client Nissin Food Products

Type TVCM

Coca-Cola, “Heritage”

Client Coca-Cola (Japan) Co., Ltd.

Type TVCM

Hyōketsu, “Honki no chū” [“Serious kiss”]

Client Kirin Brewery Company

Type TVCM

NTT Docomo iPad, “Hajimete no sukī” [“First-time skiier”]

Client NTT Docomo, Inc.

Type TVCM

UNIQLO Heattech, "Ichinosuke Shunputei”

Client Uniqlo Co., Ltd.

Type TVCM

UNIQLO Heattech, “Atsushi Amano”

Client Uniqlo Co., Ltd.

Type TVCM

FIFA Club World Cup

Client FIFA

Type TVCM

Bold, “Dancing Nose”

Client P&G Japan Limited

Type TVCM

Benesse, “Yume ōen” [“Supporting dreams]

Client Benesse Corporation

Type TVCM

Benesse, “Hito wa isshō sodatsu” [“People grow their entire lives”]

Client Benesse Corporation

Type TVCM

Hyōketsu Strong, “Wash you”

Client Kirin Brewery Company, Limited

Type TVCM

Happy Turn, “Happī kansatsu nikki” [“Happy observation diary”]

Client Kameda Seika Co., Ltd.

Type TVCM

YouTube, “Suki na koto de ikite iku, Hikakin” [“Living what you love, with Hikakin”]

Client Google Japan G. K.

Type TVCM

Aoyama Clothiers, 50-year anniversary, “Urutora kaiten-sai” [“Ultra store-opening festival”]

Client Aoyama Trading Co., Ltd.

Type TVCM

NTT Docomo iPad, “Kōchi arigatō!” [“Thank you, coach!”]

Client NTT Docomo, Inc.

Type TVCM

UNIQLO Airism, Polina Semionova “Nichijō” [“Everyday”]

Client Uniqlo Co., Ltd.

Type TVCM

UNIQLO Ultra-light Down

Client Uniqlo Co., Ltd.

Type TVCM

Honda Grace, “Taisetsu na hito ni” [“For someone important”]

Client Honda Motor Co., Ltd.

Type TVCM

FIFA Club World Cup

Client Dentsu Inc.

Type TVCM

Nature Made, “Aruku onna” [“Woman walking”]

Client Otsuka Pharmaceutical Co., Ltd.

Type TVCM

Honda Accord Hybrid, “Mirai wo kaero, Accord” [“Change the world, Accord”]

Client Honda Motor Co., Ltd.

Type TVCM

Honda Accord Hybrid, “Sedan ai, tōjō” [“Love for sedans appears”]

Client Honda Motor Co., Ltd.

Type TVCM

Sony Vaio, “Tōjō” [“Appearance”]

Client Sony Marketing Inc.

Type TVCM

NTT Docomo Smartphone, “S&S tsū toppu” [“S&S two-top”]

Client NTT Docomo, Inc.

Type TVCM

Lotte Zeus, “Sunō, kōrin” [“Snow, descent”]

Client Lotte Co., Ltd.

Type TVCM

Honda, “Makeru mon ka” [“Losing is not an option”]

Client Honda Motor Co., Ltd.

Type TVCM

UNIQLO Wake Up

Client Uniqlo Co., Ltd.

Type TVCM

Asahi Super Dry Black

Client Asahi Breweries, Ltd.

Type TVCM

Sony 3D Bravia

Client Sony Corporation

Type TVCM

UNIQLO Heattech, “Ryōrinin” [“Chef”]

Client Uniqlo Co., Ltd.

Type TVCM

UNIQLO Heattech, “Zōsenkō” [“Shipwright”]

Client Uniqlo Co., Ltd.

Type TVCM

Honda Fit Shuttle Hybrid, “Kodomo & tenisu bōi” [“Child and tennis boy”]

Client Honda Motor Co., Ltd.

Type TVCM

UNIQLO Fleece

Client Uniqlo Co., Ltd.

Type TVCM

UNIQLO Ultra-light Down, “Fly”

Client Uniqlo Co., Ltd.

Type TVCM

UNIQLO Paris, “Yoake” [“Dawn”]

Client Uniqlo Co., Ltd.

Type TVCM

UNIQLO Chinos & Cargo Pants

Client Uniqlo Co., Ltd.

Type TVCM

Sony 3D Bravia

Client Sony Corporation

Type TVCM

UNIQLO Collection Tokyo

Client Uniqlo Co., Ltd.

Type Web Movie

UNIQLOCK

Client Uniqlo Co., Ltd.

Type Web Movie

UNIQLO UT Loop

Client Uniqlo Co., Ltd.

Type TVCM

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