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Cream Brown Rice Bran, “Atarashii Asa” [“A new morning”]

Year
2020
Type
TVCM
Industry
Food
Client
Asahi Group Foods, Ltd.
Brand/Unit

TYO's Staff

Executive Producer
Producer
Production Manager
Comment

The combination of Director Masatsugu Nagasoe and Director of Photography Yuta Echigo completely conquered shoots that seemingly could not possibly have been completed in one day.
The idea of turning actor Taishi Nakagawa into an animated character was superb.

The result was an explosive Nagasoe world.

Robot Yachi participated in the character design and animations.

The video conveys a sense of excitement for a new morning. (Producer: Tatsuhiro Ishikawa)

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