This shoot, for the first update of Coca-Cola Zero in five years, came after the Japanese government lifted the declaration of the first state of emergency in 2020.
The theme was how the updated Coca-Cola Zero’s aftertaste refreshes and puts you in a positive mood, even when COVID forces changes in your lifestyle and values.
Director Takeshi Maruyama and Director of Photography Chigi Kanbe created an excellent cut. (Producer: Tatsuhiroi Ishikawa)