hokumo – “Double Tsukkomi” Version
Client WELLNET CORPORATION
Type TVCM
Brand / Unit
TYO's Staff
We directed a web commercial for a new service provided by Yahoo!
The only thing in the proposal was that “the scale and efficiency of each appeals to the other in a confrontational structure,” so it was a challenging project to direct.
On site, old men close to my father’s age were carrying the TV, and the PDCA cycle was running well.