Central Japan Railway, “Sō da, Kyōto ikō: Takao” [“I know, let’s go to Kyoto: Takao”].

Year: 2022

Type: TVCM, Web Movie, Other

Industry: Travel, Tourism & Transportation

Client: The Central Japan Railway Co.

Agency: Dentsu Inc.

Brand/Unit

TYO's Staff

Producer: Dai Matsumoto

Production Manager: kimiko Ryu

Comment

The fall campaign will be the first in three years, since 2019.

The setting will be the Jingo, Kozan, and Saimyo Temples in the Takao area, ancient temples in a sea of autumn leaves.

I designed this work to give viewers a sense of deep autumn foliage that differs from Kyoto’s stereotyped grid-like layout. Tasuku Emoto, a second-generation traveler, narrates the film, conveying the charm of Kyoto in autumn. Producer: Dai Matsumoto

Other Works

Uber – “Taxi, Your Way: Sixth Sense” Version

Client Uber Japan Co., Ltd.

Type TVCM, Web Movie

Brand / Unit

Universal Studios Japan – “Summer Scope” (2026)

Client Universal Studios Japan (LLC)

Type TVCM, Web Movie

Brand / Unit

Central Japan Railway – “Let’s Go to Kyoto.” Early Summer 2026 (30sec)

Client Central Japan Railway Company

Type TVCM, Web Movie

Brand / Unit

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