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Central Japan Railway, “Sō da, Kyōto ikō: Takao” [“I know, let’s go to Kyoto: Takao”].

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Year
2022
Type
TVCM, Web Movie, Other
Industry
Travel, Tourism & Transportation
Client
The Central Japan Railway Co.
Agency
Dentsu Inc.
Brand/Unit

TYO's Staff

Producer
Production Manager
Comment

The fall campaign will be the first in three years, since 2019.

The setting will be the Jingo, Kozan, and Saimyo Temples in the Takao area, ancient temples in a sea of autumn leaves.

I designed this work to give viewers a sense of deep autumn foliage that differs from Kyoto’s stereotyped grid-like layout. Tasuku Emoto, a second-generation traveler, narrates the film, conveying the charm of Kyoto in autumn. Producer: Dai Matsumoto

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