TYO Production's Brand Movie for ILLIT Earns High Praise for Craftsmanship ── Visual Creativity Supporting K-POP's Global Outreach Recognized by Prestigious Domestic and International Awards

The brand movie for South Korean girl group ILLIT, produced by TYO, won Silver at the CICLOPE Festival 2025 held in Berlin, Germany, and Gold and Bronze at the 2025 65th ACC TOKYO CREATIVITY AWARDS, Japan’s largest creative awards program. It also won Gold and Bronze at Japan’s largest creative awards, the “2025 65th ACC TOKYO CREATIVITY AWARDS,” and received the Best of Discipline award—the highest honor in its category—at the “2025 One Asia Creative Awards,” an award program recognizing outstanding works in the Asia-Pacific region. All awards and categories recognize the craftsmanship of the visuals, showcasing the high creativity and execution skills of TYO members including MONSTER’s Iwa Noritomi and Rio Kikuchi. The work, which meticulously portrays the K-POP artist’s worldview, has been highly acclaimed both domestically and internationally.

ILLIT’s brand film is content imbued with the message they wish to convey. Through the sincere stories woven with each album, it reflects the group’s honest and confident identity.

TYO creates music content, music videos, and commercials featuring K-POP artists, pursuing visual expressions that resonate with global fans. For ILLIT, TYO was involved in producing the Brand Films for their 2nd mini-album ‘I’LL LIKE YOU’ and 3rd mini-album “bomb”, as well as the music video for the track ‘little monster’.

ILLIT ‘bomb’ Brand Film (little monster MV)

TYO’s Staff
Producer: Iwao Noritomi (MONSTER)
Production Manager:Ryota Watanabe(Freelance)、Rio Kikuchi、Yuki Hatanaka(MONSTER)
View Work Details

●CICLOPE Festival 2025
＜SILVER＞MUSIC VIDEO Category PRODUCTION DESIGN

●2025 65th ACC TOKYO CREATIVITY AWARDS
＜ACC BRONZE＞Film Craft Category
＜Staff Award＞Production Manager (Recipient: Rio Kikuchi)
＜Staff Award＞Production Manager (Recipient: Ryota Watanabe)
Additionally, staff members received Staff Awards in the areas of Art Direction and Hair & Makeup.

●2025 One Asia Creative Awards
＜Best of Discipline＞Moving Image & Sound Craft: Best of Moving Image & Sound Craft

ILLIT ‘I’LL LIKE YOU’ Brand Film

TYO’s Staff
Producer: Iwao Noritomi (MONSTER)
Production Manager:Rio Kikuchi(MONSTER)
View Work Details

●2025 65th ACC TOKYO CREATIVITY AWARDS
＜ACC Gold＞ Film Craft Category
＜Staff Award＞ Producer (Recipient: Iwao Noritomi)
＜Staff Award＞ Production Manager (Recipient: Rio Kikuchi)
Additionally, staff members received Staff Awards in the areas of Direction, Drone, Editing (Offline), and Art Direction.

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About TYO Inc.

TYO is a production company specializing in strategic planning, conceptualization, and production of communication content, primarily advertising videos. We produce over 1,000 projects annually, including TV commercials and online videos. With approximately 300 employees, including 85 producers, we are among the largest production companies in Japan’s video production industry. Our mission is to “continue creating compelling content that resonates, transcending boundaries with the best production team.” We strive daily to produce videos that move people, aiming for a society where diverse values can coexist.