TYO's Awards History at Japan's Largest Creative Awards, the ACC

With creative power backed by a wealth of proven results, TYO continues to create expressions that reflect the times.

TYO has won numerous awards at Japan’s largest creative awards, the ACC TOKYO CREATIVITY AWARDS. At the latest “2025 65th ACC TOKYO CREATIVITY AWARDS,” it received one Minister of Internal Affairs and Communications Award/ACC Grand Prix, two Gold Awards, and five Bronze Awards.

Since its founding in 1982, TYO has continuously challenged new forms of expression at the forefront of video creativity, evolving alongside the Japanese television commercial industry as it transitioned from growth to maturity. While driving the development of the advertising video production field, TYO has accumulated numerous awards, consistently producing creative work that reflects the times.

TYO’s Journey to ACC Awards

TYO has been winning awards at the ACC since the days of its predecessor, the All Japan CM Awards.
In 1989 and 1990, it won the Grand Prix for two consecutive years with the JR Tokai “Christmas Express” series. In 1991, it achieved the remarkable feat of winning two Grand Prix awards, including one for Lion’s “Clinica: The Great Escape.” Since then, it has continued to win awards in various categories almost every year. Notably, in the Grand Prix category, it won awards in two categories simultaneously in 2012 and 2019, in four categories simultaneously in 2021, and has achieved the brilliant feat of winning for three consecutive years from 2023 to 2025.

Past Grand Prix (Grand Prize) Winners

2025
KANEBO I HOPE.希望の美容液／I HOPE.希望

Client：Kanebo Cosmetics Inc.
＜Minister of Internal Affairs and Communications Award / ACC Grand Prix＞ Film Craft Category
＜Staff Awards＞ (Producer / Production Manager / Direction / Cinematography / Editing (Offline) / Editing (Offline) / Performance / Hair & Makeup)
＜ACC Bronze＞ Film Category A

Award News
View Details for This Product (希望の美容液)
View Details for This Product (希望)

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2024　
丸亀シェイクうどん / 「丸亀シェイクうどん」市場創造

＜Minister of Internal Affairs and Communications Award / ACC Grand Prix＞ Marketing Effectiveness Category
Client: Toridoll Holdings Co., Ltd.

Award News

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2023　
ProPILOT MOP

Client: Nissan Motor Co., Ltd.
＜Prime Minister’s Award / ACC Grand Prix＞ Media Creative Category
＜ACC Gold＞ Marketing Effectiveness Category
＜ACC Bronze＞ Branded Communication Category A Category
Award News

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2021　
YouTubeチャンネル THE FIRST TAKE

Client:THE FIRST TAKE
＜Minister of Internal Affairs and Communications Award / ACC Grand Prix＞ Film Category B (Online Film)
＜Minister of Internal Affairs and Communications Award / ACC Grand Prix＞ Marketing Effectiveness Category
＜Minister of Internal Affairs and Communications Award / ACC Grand Prix＞ Media Creative Category
＜Minister of Internal Affairs and Communications Award / ACC Grand Prix＞ Branded Communication Category D (Social Influence)
＜ACC Gold＞ Branded Communication Category A (Digital Experience)
＜ACC Gold＞ Design Category
Award News
View Details for This Product

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2019　
企業「フィクションは本だけに店員篇」「冗談よしてや店員篇」

Client: Bookoff Corporation Co., Ltd.
＜Minister of Internal Affairs and Communications Award / ACC Grand Prix＞ Film Category A (TV Commercial)

『君の名は。』地上波放送プロジェクト

Client: TV Asahi Corporation / Toho Co., Ltd. / Premium Sponsors
Branded Communication Category B (Promotion / Activation)
Award News

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2012
企業「負けるもんか（プロダクト）」

Client: Honda Motor Co., Ltd.
＜Television Commercial Division – Minister of Internal Affairs and Communications Award / ACC Grand Prix＞

ユニクロ「ウルトラライトダウン＋ヒートテック／日本縦断×全職業 ユニクロ史上最大11万人試着感想キャラバンキャンペーン」

Client: Fast Retailing Co., Ltd.
＜Marketing Effectiveness Division, Minister of Internal Affairs and Communications Award / ACC Grand Prix＞
Award News

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1991
JR東海新幹線エクスプレスキャンペーン「ファイト／ハックルベリー／クリスマス」

Client: Central Japan Railway Company
＜The 30th ACC All-Japan Commercial Awards＞

ライオン「クリニカ 大脱走」

Client: Lion Corporation
＜The 30th ACC All-Japan Commercial Awards＞

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1990
JR東海新幹線「クリスマス・エクスプレス」

Client: Central Japan Railway Company
<The 29th ACC All-Japan Commercial Awards>

※Kazuyoshi Hayakawa (one of TYO’s founding members and its second President and CEO), who directed the aforementioned JR Central and Lion commercials, was inducted into the ACC “8th Creators Hall of Fame” in 2022 for establishing storytelling techniques and exerting a profound influence on subsequent generations of Japanese directors.

ACC stands for

The ACC TOKYO CREATIVITY AWARDS, organized by the Association of Creative Communications (ACC), originated from the ACC CM FESTIVAL—an advertising award established in 1961 to enhance the quality of television and radio commercials. Building upon this legacy, the awards were renewed in 2017 to recognize creative work across all fields. They are recognized as one of Japan’s largest and most prestigious awards.

・ACC Official Website
・ACC TOKYO CREATIVITY AWARDS Official Website

About TYO Inc.

TYO is a production company specializing in strategic planning, conceptualization, and production of communication content, primarily advertising videos. We produce over 1,000 television commercials and online videos annually. With approximately 300 employees, including 85 producers, we boast one of the largest scales in Japan’s video production industry.

Our mission is to create compelling content that transcends boundaries and moves hearts, crafted by the finest production team. We strive daily to produce videos that touch someone’s heart, aiming for a society where diverse values can coexist.