Coca-Cola Zero, “Atarashii jidai” [“A new era”]

Year: 2020

Type: TVCM

Industry: Beverages (incl. Alcohol)

Client: Coca-Cola (Japan) Co., Ltd.

Brand/Unit

TYO's Staff

Executive Producer: Tatsuhiro Ishikawa

Production Manager: Shohei Sadohara

Comment

This shoot, for the first update of Coca-Cola Zero in five years, came after the Japanese government lifted the declaration of the first state of emergency in 2020.

The theme was how the updated Coca-Cola Zero’s aftertaste refreshes and puts you in a positive mood, even when COVID forces changes in your lifestyle and values.

Director Takeshi Maruyama and Director of Photography Chigi Kanbe created an excellent cut. (Producer: Tatsuhiroi Ishikawa)

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Type TVCM

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