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ANA onboard safety video

Year
2019
Type
Other
Client
All Nippon Airways Co., Ltd.
Brand/Unit

TYO's Staff

Producer
Producer
Director
Comment

We produced this video using the Japanese traditional art of kabuki. With the cooperation of the Kabuki-za theater, we used real Kabuki actors in this video, along with Kabuki-za staff for artworks, costumes, makeup, and even the staff who play the unique Kabuki rhythm called “tsukeuchi” on wood were all carefully selected for realism.

The key point in this video was to link the Kabuki-style gestures with safety actions, which we realized through a series of meetings to ensure proper function as a safety video. (Producer: Yojiro Kanda)

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