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AstraZeneca, “Rōdomappu” [“Roadmap”]

Year
2020
Type
Web Movie, Other
Industry
Medical, Pharmaceuticals & Healthcare
Client
AstraZeneca K. K.
Brand/Unit

TYO's Staff

Producer
Producer
Comment

AstraZeneca is well known for its Covid vaccines, but this commercial was for its MR-use diabetes drug.

To convey the content as simply as possible, we used line drawings against a white background.

Kazuhiko Okushita designed the lines to make them more effective. (Producer: Dai Matsumoto)

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