AstraZeneca, “Rōdomappu” [“Roadmap”]

Year: 2020

Type: Web Movie, Other

Industry: Medical, Pharmaceuticals & Healthcare

Client: AstraZeneca K. K.

Brand/Unit

TYO's Staff

Producer: Tadashi Umazume

Producer: Dai Matsumoto

Comment

AstraZeneca is well known for its Covid vaccines, but this commercial was for its MR-use diabetes drug.

To convey the content as simply as possible, we used line drawings against a white background.

Kazuhiko Okushita designed the lines to make them more effective. (Producer: Dai Matsumoto)

Other Works

Karada Sukoyaka Tea W+ – “Little Devil W” Version

Client Coca‑Cola (Japan) Company, Limited.

Type TVCM

Brand / Unit

Kango Roo! Career Change – “Illustration” Version

Client QUICK Co., Ltd.

Type TVCM, Web Movie

Brand / Unit

Mori Trust – “Mori and Moritra: The Lady and Manpei Hotel”

Client MORI TRUST CO., LTD.

Type TVCM, Web Movie

Brand / Unit

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