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Central Japan Railway, “Sō da, Kyōto ikō: 25shoka Shitsurae to Shinryoku” [“I know, let’s go to Kyoto: arrangement and fresh greenery”].

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Industry
Travel, Tourism & Transportation
Client
Central Japan Railway
Agency
JR TOKAI AGENCY CO.,LTD. / DENTSU INC.
Brand/Unit

TYO's Staff

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Producer
Production Manager
Production Manager
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website:https://souda-kyoto.jp/other/summer2025/

 

JR Tokai’s new commercial for the “Let’s Go to Kyoto” campaign is now complete. This time, the theme is “decoration and fresh greenery,” conveying the charms of Kyoto in early summer.
In Kyoto, the culture of “decoration,” in which living spaces and decorations are arranged according to the changing seasons, is cherished and passed down from generation to generation.
Set in a traditional Kyoto townhouse and Myoshinji Temple, the commercial allows viewers to enjoy the decorations of early summer and the beautiful fresh greenery from the perspective of a traveler.
(Producer:Dai Matsumoto)

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