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At the Busan International Marketing and Advertising Festival (MAD STARS 2026), works our company helped produce won a Gold Award and two Silver Awards.
The Busan International Marketing and Advertising Festival is an international festival for marketing, advertising, and digital content held in Busan, South Korea, that blends creativity with cutting-edge technology.
This year marked the 19th edition of the festival, which was held from August 26 to 28 under the theme “AMPLIFY: Amplify Possibilities.”
The winners were selected by a panel of over 350 experts, and the winners in each category were announced at the awards ceremony.
■The award-winning works are as follows.
VOICE OF FOOD(Ajinomoto “Recipes you can see with sound SOUNDFUL RECIPE”)
＜GOLD＞Interactive Stars > Use of Interactive > Use of Web Platforms
＜SILVER＞Radio & Audio Stars > Culture & Context > Cultural Insigh
Client:Ajinomoto Co., Inc.
Advertising Agency: Dentsu, Inc.
Production Company: TYO Inc.
Producers: Masao Omokawa, Riho Otake (MONSTER)
Watch this video
THE 1/2 PARFAIT(まっぷたつ？パフェ)
＜SILVER＞Brand Experience & Activation Stars > Culture & Context > Cultural Insight
Client:Denny’s Japan Co., Ltd.
Advertising Agency: I&S BBDO, Inc.
Production Company: TYO Inc.
Producer: Yoshihiro Yano (TYO drive)
■You can also find more details on the page below.
MAD STARS Official Website
