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At the 2026 Transit Advertising Grand Prix, three advertising works produced by our company received Excellence Awards.
Organized by JR East Planning Co., Ltd., the Transit Advertising Grand Prix is an advertising award dedicated to transit advertising. It recognizes outstanding works based on selection criteria such as “effectively leveraging the unique characteristics of transit advertising,” “high level of artistic excellence,” and “innovative approaches and fresh perspectives.”
Now in its 38th year, this contest is open to media—including station and rolling stock displays—as well as “downtown digital signage”—that were displayed or broadcast between April 1, 2025, and March 31, 2026, at stations and on trains operated by JR East Planning, including those of “JR East,” “Tsukuba Express,” “Yurikamome,” “Rinkai Line,” “JR Freight,” and “Shinano Railway”—as well as on “downtown digital signage”—between April 1, 2025, and March 31, 2026. From a total of 1,798 entries, 38 winning works were selected across all six categories.
■The award-winning works are as follows.
さあ、新しいクラウドで。
Digital Media Category
Client: Google Cloud Japan G.K.
Ad Agency: Hakuhodo Inc.
Production Company: TYO Inc.
Producer: Hikari Iwamoto (PRO2)
Production Manager: Natsumi Sekiguchi (PRO2)
い･ろ･は･す 「日本の夏を冷やす」篇
Digital Media Category
Client: The Coca-Cola Company (Japan) Ltd.
Advertising Agency: VML & Ogilvy Japan, LLC
Production Company: TYO, Inc.
Producer: Yojiro Kanda (PRO2)
Production Managers: Koji Nakamura, Takeru Kanazawa (PRO2)
からだすこやか茶W＋赤札メニュー広告
Media Promotion Category
Client: The Coca-Cola Company (Japan) Ltd.
Advertising Agency: WPP GROUP
Production Company: TYO, Inc.
Producers: Tatsuhiro Ishikawa, Hajime Baba, Daisuke Washiyama (TYO drive)
Production Manager: Tomomi Hamano (TYO drive)
■You can also find more details on the page below.
Official Website of the Transit Advertising Grand Prix
