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At the 79th Dentsu Advertising Awards, works produced by our company won the Grand Prize in the Brand Experience category and the Gold Award in the Film Advertising category.
Established in 1947, the Dentsu Advertising Awards are Japan’s oldest comprehensive advertising awards. Administered by the “Dentsu Advertising Awards Council,” a public body, the awards aim to broaden the range of solutions available to advertisers by recognizing those who have demonstrated excellence in advertising communication, thereby contributing to the development of Japan’s industry, economy, and culture. The selection process is conducted by a judging panel comprising approximately 500 members, including advertisers, media companies, creators, and experts from across the country.
The works eligible for consideration in this competition were advertising communications projects carried out between April 2025 and March 2026 (for the “Brand Experience” and “Area Activities” categories, the period was March 2025 to March 2026). A total of 64 winning entries were selected from 1,345 submissions.
■The award-winning works are as follows.
パフェ 「まっぷたつ？パフェ」
Brand Experience Category – B. Products & Services
Client: Denny’s Japan Co., Ltd.
Ad Agency: I&S BBDO Co., Ltd.
Production Company: TYO Co., Ltd.
Producer: Yoshihiro Yano (TYO drive)
企業広告 リサイクルの日「リサイクルボックス崩壊物語」篇
Film Advertising Category – E. Corporate & Public Sector II
Client: Coca-Cola Japan Co., Ltd.
Advertising Agency: Dentsu Inc.
Production Company: TYO Inc.
Producers: Riho Otake, Hitoshi Kubota (MONSTER)
Production Manager: Gen Hayashi (MONSTER)
■You can also find more details on the page below.
Dentsu Advertising Awards Official Website
