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TYO’s video content series “Another Side of Japan” has won the Gold Award in the “Regional Development” category of the Corporate Video division at the US International Awards 2026.
The US International Awards is a prestigious competition that honors outstanding corporate videos, online and social media content, and documentary films from around the world. Founded in 1967 as the US International Film & Video Festival, the awards have a history spanning more than half a century and have been operated since 2021 by Filmservice International, the organizer of Europe’s leading corporate film festival. They are also a member organization of the International Committee of Tourism Film Festivals (CIFFT), one of the world’s largest networks of tourism film festivals.
Following judging by an international panel of experts in film, advertising, and related fields, 94 awards were presented this year.
“Another Side of Japan” is a series focused on sustainable tourism that showcases the charm of Japan’s landscapes and cultures—many of which are still relatively unknown to the world—through high-quality, non-verbal visual storytelling. By bringing to life the stories embedded in daily life—such as regional landscapes, culture, cuisine, and industries—and incorporating elements of wellness, the series presents these destinations as new travel options for potential tourists both in Japan and abroad.
The total number of followers across social media and video platforms surpassed 100,000 in about one year since the series launched in September 2024. This momentum has continued to accelerate, reaching over 300,000 as of July 2026.
Our professional video content, crafted with meticulous attention to detail, resonates with viewers in over 50 countries and regions—including Europe, the Americas, Australia, and Asia—transcending language and cultural barriers. It has garnered significant attention in the context of regional branding and tourism promotion, creating opportunities for collaboration with a diverse range of stakeholders, including corporations and local communities.
This film explores the islands of the Seto Inland Sea, floating on its calm waters.
While Kagawa Prefecture is known for Naoshima and Teshima—renowned as meccas for contemporary art—this film showcases the beautiful landscapes and community-rooted way of life found on the region’s lesser-known yet equally charming islands.
On Ogijima, you’ll find the “Ogijima Library,” a renovated traditional house that serves as a gathering place for islanders and visitors; on Megijima, there’s a cave steeped in the “Legend of Onigashima”; and on the main island, you can experience the living history of the Edo period through its traditional townscape. On Shodoshima, we’ve woven in depictions of nature and food culture, including the Olive Park perched on a small hill, “Nakabu-an,” where you can try your hand at making somen noodles, and “Morikuni Sake Brewery,” a sake brewery where you can enjoy dishes made with local ingredients.
This film showcases the rich natural beauty unique to these islands and the captivating experiences that thrive in the region through stunning cinematography.
Partner Companies：West Japan Railway Company (JR West) “Setouchi Palette Project”
Details (Collaboration Case Studies Page)：https://asj.tyo.co.jp/cases/355/
Kumano brushes are used not only for calligraphy, painting, and makeup, but also in culinary traditions such as okonomiyaki.
They are a traditional Japanese craft beloved by artists and makeup professionals around the world.
Set in Kumano Town, Hiroshima Prefecture, this work documents not only actual scenes of the brushes in use but also the craftsmanship behind them—from a long-established workshop founded in 1907 to the brush-making workshops still thriving in the town today.
It portrays the brushes not merely as tools, but as entities nurtured alongside the region’s history, beliefs, and way of life.
Through the manufacturing sites and cultural backdrop of Kumano Town, this work conveys how brush-making is intertwined with the local way of life and forms of expression.
This feature focuses on early spring in Izu City, Shizuoka Prefecture, and is packed with Izu’s pink spring scenery and refreshing, breathtaking views.
In February, the Kawazu cherry blossoms herald the slightly early arrival of spring in Izu, while “hanging Hina doll displays” add color to the streets of Inatori. The Hina doll displays lining the long stone steps of Susanoo Shrine are a truly spectacular sight. At Shuzenji Temple and Shuzenji Onsen, visitors can enjoy both history and hot springs, while the bamboo grove path offers a completely different atmosphere by day and by night. The film also features Mount Komuro, which offers panoramic views of Mount Fuji and Sagami Bay, as well as a visit to “Cafe • 321,” where visitors can enjoy a coffee break while taking in the breathtaking scenery. This film showcases Izu City’s rich natural beauty and the charming local experiences that thrive in the region through stunning cinematography.
Partner Company: Satoyume Co., Ltd.
Details (Partner Case Study Page):https://asj.tyo.co.jp/cases/382/
Lake Matsubara is located in Koumi Town, Nagano Prefecture.
Surrounded by forests stretching out at the foot of the Yatsugatake Mountains, the lake freezes over in winter, creating a serene snowy landscape.
This film captures not only natural scenery—such as wakasagi fishing on the frozen lake, snow trekking through the forest, and the Yatsugatake Waterfall—but also winter-exclusive experiences like ice skating and hot springs. Using “HOTEL MIYAM MATSUBARAKO”—a lakeside lodging facility themed around SX (Sustainability Experience for Sustainability Transformation)—as a base, the film depicts the region’s traditional ways of spending winter, interspersed with scenes of dining.
Through the nature and experiences unique to winter at Lake Matsubara, this film conveys the charm found in its tranquility.
Partner Companies：West Japan Railway Company (JR West) “Setouchi Palette Project”「Gold-Guide」
Details (Partner Case Study Page):https://asj.tyo.co.jp/cases/297/
Kurashiki, in Okayama, is known as the birthplace of Japanese-made jeans.
It is a denim town where the skills of artisans thrive, from traditional rope dyeing to fabric production using shuttle looms. Kojima Jeans Street is lined with about 40 shops, where you can experience the appeal of “Japan Denim,” which is acclaimed worldwide. Other highlights include the historic streetscape of the Kurashiki Bikan District and the breathtaking views of the Seto Inland Sea from Mount Washuzan.
In collaboration with “Gold-Guide,” an interpreter-guide matching service operated by JR West Communications, we incorporate the insights of actual guides to vividly portray the “stories” embedded in the region’s history and culture with depth and richness.
Related News：Another Side of Japan × せとうちパレットプロジェクト、コラボレーション映像「岡山・倉敷篇」を公開 〜瀬戸内の風景とデニム文化をつなぐ体験を映像で世界へ発信〜(2025年9月24日)
【TYO’s staff】
Executive Producer: 岸本高由(事業開発本部)、石松剛(Third)
Chief Business Producer: 小川祐紀(BizDev)
Business Producer: 竹下葵(BizDev)
Growth Director: 羅耘瑶(BizDev)
Marketing Associate: 中丸涼晴(BizDev)
Producers: 石井憲成、境野諭、石松剛、山室剛士、阿部康平、林すみれ(Third)
View details on the official US International Awards website
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