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TYO’s video content series, “Another Side of Japan,” has won the Excellence Award in the Japan category at the 8th Japan World Tourism Film Festival (JWTFF).
The Japan World Tourism Film Festival is a tourism film contest designed to discover, evaluate, and honor videos that showcase the appeal of Japan’s regions, and to share them with the world.
There were 174 entries in the Japan category, and the awards were announced at the film festival held at various locations in Koka City, Shiga Prefecture, from Wednesday, March 18 to Friday, March 20, 2026.
■The winning entries are as follows.
Another Side of Japan
“TOKYO | Okutama: Your Gateway to Forest Calm, Healing Retreats, and Exciting Adventures
Japan Category > Tourism Destinations – Cities Category
[Overview]
Set in the lush, natural landscape of Okutama, Tokyo—nestled among the mountains—this film showcases gardens that reflect the changing seasons, wood-fired saunas, and cuisine made with local ingredients. Located just about an hour and a half from downtown Tokyo, Okutama offers a variety of experiences, including cycling, hiking, forest therapy, and rafting. The film captures the charm of Okutama, where nature and human activity intertwine.
【TYO’s staff】
Executive Producers: Takayoshi Kishimoto (Business Development Division), Tsuyoshi Ishimatsu (Third)
Producers: Takashi Ito, Kensei Ishii (Third)
Production Managers: Nozomi Oshima, Lee Junhee (Third)
Business Producers: Yuki Ogawa, Aoi Takeshita (BizDev)
Growth Director: Yunya Lu (BizDev)
Project Manager: Suzuha Nakamaru (BizDev)
Marketing Director: Chieko Yo (BizDev)
“Another Side of Japan” is a series focused on sustainable tourism that showcases the charm of Japan’s landscapes and cultures—many of which remain relatively unknown to the world—through high-quality, non-verbal visual storytelling. By bringing to life the stories embedded in daily life—such as local scenery, culture, cuisine, and industries—and incorporating elements of wellness, the series presents these destinations as new travel options for potential tourists both in Japan and abroad.
The total number of followers across social media and video platforms surpassed 100,000 in approximately one year since the series launched in September 2024. The momentum continued to accelerate, reaching 200,000 followers just six months later.
Our professional video production, meticulously crafted down to the finest details, resonates with viewers in over 50 countries and regions across Europe, the Americas, Australia, and Asia, transcending language and cultural barriers. It has garnered significant attention in the context of regional branding and tourism promotion, creating opportunities for collaboration with diverse stakeholders, including corporations and local communities.
・Another Side of Japan Official Website https://asj.tyo.co.jp/
Related Pages
■You can also find more details on the page below.
Official Website of the Japan International Tourism Film Festival
