At Spikes Asia 2026, advertising campaigns produced by TYO won one Silver and one Bronze award, and were also shortlisted three times.
Established in 1986, Spikes Asia is the regional counterpart to the Cannes Lions and is the oldest and largest advertising and communications festival in the Asia-Pacific region. This year, the festival attracted numerous entries from a wide range of countries and regions. Following a rigorous judging process, the winners were announced on March 12 in Singapore.

■The winning entries are as follows.
VOICE OF FOOD (Ajinomoto Corporate Advertisement “SOUNDFUL RECIPE: Recipes You Hear”)
Audio & Radio > Innovation in Audio & Radio – Audio-Led Creativity
Audio & Radio > Culture & Context – Corporate Purpose & Social Responsibility
Media > Channels – Use of Digital Platforms
Brand Experience and Activation > Culture & Context – Corporate Purpose & Social Responsibility
Design > Transformative Design – Inclusive Design
Client: Ajinomoto Co., Inc.
Advertising Agency: Dentsu Inc.
Production Company: TYO Inc.
Producers: Masao Omokawa, Riho Otake (MONSTER)
Watch this video
■You can also find more details on the page below.
Spikes Asia Official Website