2026.02.20

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Another Side of Japan wins both the Grand Prix and Runner-up Prize at the CJPF AWARD 2026!

TYO’s video content series “Another Side of Japan” has won the Grand Prix in the Movie category and the Runner-up Prize in the Project category at the CJPF AWARD 2026.

The CJPF AWARD is hosted by the Cool Japan Public-Private Partnership Platform (CJPF), established in December 2015 by the Cabinet Office Intellectual Property Strategy Promotion Office to build a public-private framework for deepening Cool Japan initiatives. It solicits and honors films that convey Japan’s appeal overseas and projects that create new Japanese values and appeal for global expansion.
For this third edition, 100 entries were submitted in the Project category and 237 in the Movie category, and the winning works and initiatives have been decided.
An awards ceremony will be held on March 2nd to honor the winners.

Movie Category: Grand Prix

Another Side of Japan
「TOKYO | Okutama: Your Gateway to Forest Calm, Healing Retreats, and Exciting Adventures」

Set in the lush natural landscape embraced by the mountains of Okutama, Tokyo, this work captures gardens reflecting the changing seasons, wood-fired saunas, and cuisine featuring local ingredients. Okutama, accessible in about an hour and a half from central Tokyo, offers diverse experiences like cycling, trekking, forest therapy, and rafting. It conveys the charm of Okutama, woven from the interplay of nature and human activity.

Executive Producers: Takayoshi Kishimoto (Business Development Division), Go Ishimatsu (Third)
Producers: Takashi Ito, Kensei Ishii (Third)
Production Managers: Nozomi Oshima, LEE JUNHEE (Third)
Business Producers: Yuki Ogawa, Aoi Takeshita (BizDev)
Growth Director: Yunyao Luo (BizDev)
Project Manager: Suzuha Nakamaru (BizDev)
Marketing Director: Chieko Yo (BizDev)

Project Division: Runner-up

「Another Side of Japan」

About the Video Content Series “Another Side of Japan”

“Another Side of Japan” is a series that uses high-quality, non-verbal visual storytelling to showcase the charm of Japan’s lesser-known landscapes and cultures worldwide, with a focus on sustainable tourism. It visualizes the stories embedded in local life—including scenery, culture, cuisine, and industries—while incorporating wellness elements. The series proposes these destinations as new travel options for potential tourists both domestically and internationally.
The total number of followers across SNS and video platforms surpassed 100,000 within approximately one year of its September 2024 launch. Momentum accelerated further, reaching over 200,000 just six months later.
The meticulously crafted professional video production transcends language and cultural barriers, resonating with viewers in over 40 countries and regions including Europe, America, Australia, and Asia. It has also gained attention in the context of regional branding and tourism promotion, creating opportunities for collaboration with diverse players such as companies and local communities.
・Another Side of Japan Official Website　https://asj.tyo.co.jp/

■For more details, please see the page below.
Cool Japan Public-Private Partnership Platform Official Website
List of Award Winners (PDF)