"Another Side of Japan" Surpasses 50,000 Followers Within 9 Months of Launch

Stunning Visuals Capturing the Untapped Potential of Japan Reach Viewers in Over 40 Countries and Regions

●Another Side of Japan Official Website: https://asj.tyo.co.jp/

About “Another Side of Japan”

“Another Side of Japan” is a service that explores the untapped potential of Japan through the lens of sustainable tourism. It highlights lesser-known regions by focusing on the unique local resources of rural areas, including landscapes, townscapes, culture, cuisine, and industries. Through visually striking, non-verbal storytelling, the series brings to life the everyday stories of these communities.
Incorporating elements of wellness—which enrich body, mind, and even life itself—it offers new travel experiences that appeal to both domestic and international travelers seeking deeper, more meaningful journeys.
Prefectures featured to date include Fukui, Toyama, Ishikawa, Yamagata, Akita, Fukushima, Iwate, Tottori, and Shizuoka. The series has drawn attention in the fields of regional branding and tourism promotion, with collaborative projects underway in other regions.

Reaching 50,000 Followers

Since its launch on September 21, 2024, the series has consistently drawn engagement with its original content rooted in local history and culture. Viewer responses include comments like “I want to visit someday” and “I want to experience this in person,” alongside praise for the beauty of the visuals.
Although videos over 1.5 to 2 minutes often face higher drop-off rates, many of the series’ 3–5-minute episodes achieve complete view rates exceeding 30%. Moreover, many videos surpass 10% in both save/favorite and follow rates—demonstrating not just casual viewing but strong emotional resonance and travel motivation.
The audience continues to expand across countries such as the U.S., Germany, Canada, and Australia, as well as regions like Mainland China, Hong Kong, Taiwan, South Korea, Thailand, India, and Malaysia—indicating growing cross-cultural empathy and connection.

The Value of Stunning Visuals

By combining advanced visual techniques with a unique point of view, the series delivers experiences that stir emotions and go beyond what words can convey. Through its vivid and immersive expression, “Another Side of Japan” shares the true depth and beauty of Japan with the world.

Looking Ahead

TYO will continue to uncover new stories and create impactful visual experiences through a global lens. With a strong focus on co-creation alongside local governments, DMOs, and private-sector partners, we aim to contribute to tourism, branding, and regional revitalization. Our mission is to establish a globally recognized IP that celebrates the richness of Japan and inspires audiences worldwide.

About TYO Inc.

TYO is a creative content production company. We craft content that not just communicates, but truly connects and resonates.

Founded in 1982, TYO specializes in the strategic planning, design, and production of communication content, with a focus on advertising films. With a total of 309 employees, including 85 producers, we boast top-class industry achievements, producing over 1000 pieces annually, including TV commercials. Our mission is to continuously create content that transcends boundaries and moves hearts, with the ultimate goal of contributing to a society where diverse values coexist. Every day, we strive to create something that touches someone’s heart.