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TYO Inc. (Head Office: Minato-ku, Tokyo; President and CEO: Hiroshi Hayafune) has launched a new Cinematic Travel Series titled Another Side of Japan, featuring high-quality, non-verbal films that highlight the unique tourism assets of regional Japan. These cinematic stories aim to convey the charm of lesser-known locales to global audiences via platforms such as YouTube and TikTok.
Beginning September 24, TYO will also offer a new inbound marketing service utilizing this series. The company is now seeking local governments and corporate partners interested in collaboration and co-creation.
Another Side of Japan is a new content initiative by TYO that captures the landscapes, culture, food, craftsmanship, and everyday stories of Japan’s regions through stunning visuals. The series focuses on sustainable tourism as a new frontier for Japan and introduces under-the-radar destinations to a global audience.
Incorporating the concept of “wellness”—experiences that enrich the body, mind, and spirit—the series showcases the cultural and natural assets of Japan in a way that resonates emotionally, aiming to inspire both domestic and international travelers.
Ahead of the full rollout, a pilot episode filmed in Echizen City, Fukui Prefecture, is now available for viewing:
According to the Japan National Tourism Organization (JNTO), Japan welcomed over 3.13 million international visitors in June 2024 alone—a record high for a single month. The first half of 2024 saw roughly 17.77 million visitors, surpassing pre-pandemic levels. While tourism is booming, challenges like overtourism and congestion in major cities are on the rise.
TYO, with over 40 years of experience in advertising video production, continues to deliver emotionally compelling, high-quality content. Through its Business Development Division “Third,” the company has actively developed creative content in various regional areas and produced many tourism-related projects, both inbound and outbound. Leveraging these relationships and insights, TYO created Another Side of Japan to bring attention to the unexplored beauty of regional Japan.
TYO will produce videos that highlight the authentic charm of local areas through its unique creative lens. The content will be optimized for each platform and audience segment. Through its own media accounts, TYO will also gather insights from both active and potential overseas visitors to enhance engagement and message delivery. This comprehensive content solution aims to support municipalities and tourism businesses in their inbound marketing efforts.
Service Plans:
1. Tie-Up Projects
Based on client needs, TYO will propose optimal concepts aligned with the Another Side of Japan theme. Tailored videos will showcase local charm and contribute to tourism promotion and regional branding.
2. Product Placement
Brands, products, services, or locations can be naturally featured within the content, blending seamlessly into the narrative and enhancing brand perception and awareness.
3. Premium Video Production
TYO offers fully original, high-end productions tailored to specific goals, with professional teams and impactful storytelling that elicits empathy and emotional connection.
Through Another Side of Japan, TYO aims to deliver forward-thinking tourism solutions that match the needs and aspirations of travelers and regions alike. The project seeks to help resolve challenges such as overconcentration in major cities and support the revitalization of local communities.
TYO is a creative content production company. We craft content that not just communicates, but truly connects and resonates.
Founded in 1982, TYO specializes in the strategic planning, design, and production of communication content, with a focus on advertising films. With a total of 309 employees, including 85 producers, we boast top-class industry achievements, producing over 1000 pieces annually, including TV commercials. Our mission is to continuously create content that transcends boundaries and moves hearts, with the ultimate goal of contributing to a society where diverse values coexist. Every day, we strive to create something that touches someone’s heart.
第7回 TYO学生ムービーアワード
12月16日までエントリー受付中！
