Docomo Online shop, “Shiranakatta hitobito” [“People who didn’t know”] series
Client NTT Docomo, Inc.
Type Web Movie
Company Brochure PDF
I love material things and gourmet foods, and I have an insatiable curiosity! I’m also an avid collector.
My thought processes overflow with rushes of strong obsessions about the trivial things I want to acquire in my daily life. “If I’m going to eat,” I think, “I might as well find a restaurant that’s going to serve me something really good.” “If I’m going to utilize a tool or service, I want it to be convenient and well-designed.” “If I’m going to travel, I want it see sights I’ve never seen before.”
Recently, I often realize that such daily interests are naturally rooted in how I communicate as a producer. Considering the conditions I’m working under, I want to make the best thing possible, and I want to create it in my own way. I’ve also been refining my means of solving puzzles through sudden inspiration as to how I can substitute one thing for another, or use a different method. I consider each day as a competition to see whether as a result of these efforts I can arrive at some yet unseen expression.
Award
2017
Audi Sport “R8 0-100 km/h 3.2 sec”, 57th ACC Tokyo Creativity Award, Bronze
2011
The Yokohama Rubber Company, commercial for use overseas, “Master of the Road”
6th IAA Japan Best Advertising Award, Bronze
