The project was decided to be too simple because the BPM of TRF’s dance exercise video and the BPM of the song “Gohan ga suzumu kimuchi” were the same.
To make the most of the simplicity, the stage design and back-up dancers are also parodies.
By saying only “Gohan ga Susumu Kimuchi” (Rice is so smooth! Kimuchi!), I made it stand out from the overload of information in the commercial.
I wanted to make the dance somewhat loose, so I danced it as a reference and showed it to TRF, who laughed at me. (Director: Tetsuya Kobayashi)
Staff Credit
Producer
Motomatsu Keisuke(xpd）
Client All Japanese prefectures and twenty designated cities
Type Web CM, TVCM
Brand / Unit
Client Kao Corporation
Type TVCM, Web Movie
Brand / Unit
Client ALBION Co., Ltd.
Type TVCM
Brand / Unit
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第6回 TYO学生ムービーアワード
12月16日までエントリー受付中！
