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Another Side of Japan-Ishikawa

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Year
2024
Type
Another Side of Japan
Industry
Travel, Tourism & Transportation
Brand/Unit

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-Background
Another Side of Japan” is a service that delivers to the world the charms of regions in Japan that are not yet known to the world through video content.
Another Side of Japan” is a service that delivers to the world the charms of regions of Japan not yet known to the rest of the world through video content.
The service expresses the unknown charms of regions in a non-verbal way through video,
The service is aimed at potential tourists from Japan and abroad as a travel option through social networking services.

The third video, shot in Kanazawa City, Ishikawa Prefecture, was released on November 2.
It can be viewed on YouTube, TikTok, and other video platforms and SNS.

 

-Execution
Our travelers this time are Ms. Cho Hye-su and Ms. Moon Seol.
They will experience Kaga Yuzen painting using traditional techniques at Kaga Yuzen Kobo Kakimoto,
They will also experience dressing in kimono at Kimono Akari, and stroll around the Shukkei-cho Chaya-gai in kimono.
At “Maida Dyeing Craft Gallery,” visitors will discover the charm of Kaga Yuzen, which is not limited to kimonos.
Through these experiences, the video conveys the aesthetics that have taken root in Kanazawa City.

 

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